The Balmain flagship store opening dinner occurred in Mayfair, London earlier this week. It was a big event, to which many celebrities attended and photos on Instagram were predominantly of this luxurious event. However, one celebrity sporting a now ‘do was Ellie Goulding, who chopped her former long, blonde locks to a lengthy bob, which she had simply styled with large, rounded curls at the bottom, making it appear very sculpted.

She paired her newly cut hair with a Balmain Pre-Fall 2015 collection low cut, black dress, which showed, off her athletic figure. Shining, gold patterns embellished the dress creating a very feminine but edgy outfit.

Other celebrities who attended the dinner included Poppy Delevigne, Jourdan Dunn and Lily Donaldson, all wearing glorious Balmain garments.

The night seemed to be a huge success and a ‘beautify’ evening as Ellie Goulding described over Instagram.

Words: Chloe Granger

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