Amor magazine interviewed our very own, Chanel Monet, designer of El Monet. Where she talks about her collection being showcased at the African Fashion Week London!

Let’s take a quick read!

How was it like, having your clothing line showcased at Africa Fashion Week London?

Well, to be honest it still hasn’t sunk in yet. This was my very first show and I have learned a lot about myself and the potential that my label has. It’s a great feeling to have been asked to do this and a special thanks to Elevation Networks who put me forward for it.

Was it how you imagined it?

The show was better than I had ever imagined in regards to the response I received for my collection. The back stage team were great and worked really well with me to ensure my show went well. As soon as it was over I wanted to do it again.

How was it like preparing for the show?

Preparing for the show was a manic time for me. With only just over a week to prepare it was all hands on deck. I couldn’t have pulled it off without my team and the support of my friends and family.

What was your inspiration for this collection?

The swinging sixties was a big inspiration for this collection. Bold, classy and sexy clothing to fit your modern day woman.

Did you meet any inspiring people at the Africa Fashion Week London event?

Straight after the show I had an urge to sketch. The whole experience, designers and the team were really inspirational.

As a designer, who are your inspirations?

I love and adore Franco Moschino’s work. Introduced to me by my mother when I was younger, He is one designer that has stuck with me.

Why call your fashion line, El Monét?

When I first had the idea to go into business as a fashion designer, I came up with the name ‘Nellie Monét’ (Nellie being my nickname). After a while it didn’t really sit with me so I had to put on my thinking hat. It was my younger brother who helped me rename the label to El Monét, which is a mash up of mine and my best friend’s name (Elisha). Once he said it I knew we’d hit the jackpot. And there you have it, El Monét By Chanel-Monét.

What made you want to be a fashion designer?

I am what they would call a “College dropout”.  After 1 ½ years studying theatre production in London I decided it wasn’t for me. During the time I spent at university I had always talked about having my own fashion label, so I left and moved back home to Birmingham to figure out my next step to making that my reality.

Does this collection represent your style?

It certainly does! I’m all about the classical, vintage, retro look. This is recognised in my collection. My infatuation with shoulder pads is a feature, which can also be found in a number of various El Monét designs. I just love! Love! Love! The way they accentuate a woman’s shape and imitate improved posture.

Any exciting projects coming up?

Yes! The launch of El Monét! We plan to have a launch event in London before the year is out, where we will be showcasing the full collection. So stay tuned, follow us on Twitter and like our Facebook page to keep updated.

Words: Wardah Sempa 

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