Popular high street stores such as Topshop, Miss Selfridge and Dorothy Perkins have launched a campaign to ban angora in a bid to eradicate animal cruelty and to promote ethical fashion.
Angora is a type of fur that has been used by designers such as Max Mara to produce a range of clothing items from coats to knitwear, but following reports of animals being treated with vicious force just to obtain such materials, most high street stores and designers have recently refused to use angora further.
Fashion queen Kim Kardashian is said to be a huge fan of the super soft fur but allegations of cruelty have prompted celebs and high-end designers to pull angora made outfits from their clothing collections.
Here at Amor, we think it’s fantastic that fashion giants like the Arcadia group and even huge department stores such as BHS and John Lewis, are backing the campaign for ethics amongst the fashion world. We salute you!
Words: Jacqueline Kilikita