La Perla has celebrity fans and a huge fashion following all over the globe but the luxury lingerie brand came under fire this week for using abnormally thin mannequins with visible ribs. Criticised for promoting eating disorders and unrealistic images of women, La Perla took down mannequins to avoid further disapproval.
A spokesperson for La Perla released this statement following a Twitter storm generated from hundreds of disgusted social network users reprimanding the brand for their use of painfully thin mannequins: “The mannequin photographed has been removed from the store and will not be used again by any La Perla boutique. We are in the process of redesigning all La Perla stores with a new concept image and the mannequins that are currently displayed in our US stores will no longer be used. We appreciate and value everyone’s comments, thank you for bringing this to our attention.”
La Perla’s humiliation succeeds a string of recent mannequin based scandals, with the Chief Medical Officer accusing British stores of “normalising obesity” by using size 16 models to showcase new collections.
What do you think? Do mannequins encourage body hang-ups? Have your say and tweet us over at @amormagazineuk
Words: Jacqueline Kilikita