British vlogger Zoella- aka Zoe Sugg- has taken on the role as digital ambassador for the mental health charity Mind. 

We were absolutely thrilled at Amor to hear that Zoella had launched her own campaign to raise awareness of anxiety and panic attacks in young people! Some argue that teaching on issues surrounding mental health are neglected in primary and secondary education, thus still remaining very much a taboo subject in today’s society. This means that young people need as much support as they can get, and the internet is an incredibly powerful tool for doing just that!


Sugg’s #DontPanicButton campaign encourages people to wear red buttons and upload photos to social networks using the hashtag to show their support. Her YouTube channels combined have around 8.4m subscribers, helping her campaign to reach a large number of people.

The Guardian reported that Mind’s chief executive Paul Farmer described Zoella as “an inspiration to many”, explaining how social media is an important channel for the charity to spread its messages.“For many, the internet and social media can be a lifeline,” said Farmer. “By connecting people with similar experiences and providing access to information and support, the online world has a significant role to play increasing awareness about mental health problems.”


When asked about her new role with Mind, Sugg replied, “I know just how isolating it can feel to experience severe anxiety. However, the overwhelming response I’ve received every time I’ve spoken out online, shows just how many young people confront it every day. I am passionate about the need for everyone to feel ok to speak out, to talk to friends and family about what they’re going through, to ask for help. That’s why I’m thrilled to be taking on my new role as Digital Ambassador at Mind.”

For more from Zoella’s YouTube channel, follow the link below:

Link to Mind’s website below:

Words by Beauty Editorial Assistant, Araminta Pender


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