You know you’ve created a timeless piece when it’s able to survive 40 years in the often-fickle world of fashion. And Diane Von Furstenberg’s wrap dress has done just that. The iconic wrap dress turns 40 this year and to celebrate its anniversary, DVF has decided to open its archives for a new commemorative project.  With help from fashion consultant Natalie Joss and models Tali Lennox, Lila Love and Elizabeth Gilpin DVF have created a film and photo shoot featuring looks from the archive and current collections.

To add an extra personal touch to the project, not only were clothes taken form DVF’s own personal archive but also the project was shot at the designer’s home in Connecticut. Whilst the shoot also features pieces form the designer’s autumn/winter 2013-14 high Line collections, the emphasis, in light of the 40th anniversary celebrations, is most definitely on the older pieces. The film entitled Tales of Endearment features an exclusive interview with Diane herself and behind the scenes footage of the shoot and is well worth a watch!

Speaking of the success of the wrap dress Diane said, “I had no idea it would become such a phenomenon”. She then went on to add that “yes, it was the right place at the right time, and it was something that had not been done, just a simple little dress. But I think the thing that made it special and has made it timeless, is that it was all about the woman. It really flattered a woman’s body and it gave her independence and power – and that is still so relevant today”

Luckily for us, it looks like the wrap dress is going to live on well beyond its 40th birthday. Later in the video Diane explains how she thinks her “biggest fashion moment is just about to happen now” suggesting that Diane’s not ready to wrap up her career just yet!

Words: Kimberely Fishwick

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