If you’re a make-up lover or beauty fanatic, you will love this news. E.L.F has landed in the UK and is being stocked in over 250 Superdrug stores including online!

The cosmetic brand was only ever available in the US or online, but due to increasingly popularity became accessible for UK make-up junkies like us.

A highly regarded motto of the brand is ‘beauty comes from within all of us,’ and are all about letting your inner beauty shine, the look of all their products is natural and not as heavy as some other make-up brands.

E.L.F, short for eyes, lips and face was founded in 2004 just as an e-commerce business before blowing up into a global brand with a solid 30 million strong beauty community.

It is slowly becoming one of the UK’s favourite make-up brand with the luxurious feel and stunning array of colours at such an affordable price, it’s hard to not love e.l.f.

One of my favourite products from the range is E.L.F Aqua Beauty – Molton Liquid Eyeshadow Rose Gold, it gives you a lovely vibrant and metallic look to any eyeshadow enriched with purified water and vitamin e it’s sure to hydrate your eyes throughout the day.

Written by Eleanor Anderson

Edited by Jasmin Woodward

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