The Multi-award winning Vogue and Forbes featured Allergy-free, Vegan beauty brand, celebrates the launch of their new Mattifying Mousse Mango butter Foundations with a brand new store at London’s heritage shopping centre, Whiteley’s.

The past two years have been remarkable and unmatchable record of achievement in both the mainstream beauty and natural beauty industry. With eight award wins for Clare Eluka ’s pioneering alkaline premium products, the brand has been seen on Sky shopping channels, three Glossy Box insertions and is sold in three continents (USA, UK & France) and globally via

The brand has strong ethical roots, and is akin to celebrating its proud British style and scientific elegance. Aimed at women aged 25 to 45, Premae fits perfectly at Whiteley’s and caters to the prestigious clientele with ranges of products for Babies, Anti-ageing, adult Acne and severe Allergy ailments.

The store, located on the ground floor, Unit 27, is set to be a new beauty destination, mirroring and expressing the brands luxury Allergy free beauty focus. With workshops for mothers and babies to explore the benefits of freefrom care for children and holistic spa treatments for beauty savvy professional women, the store will bring much needed esteemed cosmetics to the centre.

“When I saw the store, I knew straight away that this would be our home. Whiteley’s reflects our values about progression and both companies are going through an exciting transitional phase,” says Founder, Dr Clare Eluka

The store officially opens Thursday 7th August 2014 with a Pamper Party from 5pm. Attendees are welcomed with complimentary Champagne and Gluten-free delicacy followed by a ‘true2tone’ colour match express makeover. GWP worth £50 for all purchases on the night. Appearances on the night from Celebrity brand ambassadors, TV Actress Karen Bryson (Ch4 Shameless), Film actress Kate Braithwaite and acclaimed singers Roucheon and Zoë Kypri (Rudimental), the store opening is set to mark Premae Skincare’s first high street debut.

Our Beauty Editor Patricia will be there next week along with our Editor-in-chief Ruby Mae Moore, hope to see you there!

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