After the internet has been buzzing with pics of Mrs Carter’s un-retouched Loreal campaign editorials. It’s quite obvious, if it wasn’t already, that the pursuit of beauty and perfection is harmful.
Make-up companies focus on covering up and perfecting imperfections but unlike plastic surgery, it’s temporary. So it shouldn’t be wrong to assume that the blank canvas, being painted, is supposed to be imperfect. Otherwise, *drumrolls* it wouldn’t need make-up ….
Yet all we ever see is perfect … Perfect skin, eyeliner, lipstick, eyebrows and lashes but these behind the scenes photo’s portray a real perspective.
Why can’t make-up ads show and even celebrate imperfections?
It’s the same scenario every-time, right? An airbrushed model who’s smiling, with her glossy hair (that stays in place no matter how much she jumps up and down or walks in the rain) her lipstick never smudges after eating a cupcake, and her foundation matches her skin-tone to a T.
And it’s all easily forgotten because we’re unable to relate, or it’s all so unattainable that we resort to drastic measures.
Ok, wait, I know: “they have to sell the product!”
True but what about a little vulnerability? Like Dove has the “real beauty” campaign, so we’re nearly there.
However, perhaps this display may lead to some real lighting, with real climates and real scenarios, that would be so captivating, right?
Even if things never change, we need to understand for ourselves that beauty isn’t one dimensional. We should realize that it’s okay to look the way Miss carter does because that’s what make-up really looks like, on real skin.
#RealMakeUp #RealBeauty #RealSkin
Written By Siane Mullings