Some of the biggest UK fashion names will be helping celebrate a new collaboration between the British Fashion Council and Oxford Street. Giles, House of Holland, Temperley, London Top shop Unique and Matthew Williamson will be flying their fashion flags high over Oxford Street during the first week of September. The 12ft flags will feature images from their A/W 2013 catwalk shows.

Giles Deacon who is involved in the project commented on why he was excited to be involved,

“The diversity of shops and cultural scene of Oxford Street and its surrounding area has been an inspiration to me since  I started at Central St Martins…It’s great t see an iconic image from our runway show on an Oxford Street flag.”

Some of Oxford Streets biggest stores will join in with the celebrations by hosting a series of shopping events from makeovers to pop-up celebrity DJ sessions to star interviews and fashion career mentoring.

Talking about the project, BFC CEO Caroline Rush said,

“London Fashion Week’s designers will showcase the very best of the UK’s fashion industry making it the perfect time to stage this celebration on one of the world’s most iconic shopping streets.”

Words: Elizabeth Brogue 

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