Move over Mr Whippy, we have Mr Quiffy!
Henry Holland launches his moving flagship on Friday in the form of…an ice cream van!
The van itself however sadly will not be selling ice-cream but a House of Holland limited edition collection (so still tasty nonetheless).
Speaking on this unusual Holland said,
“I loved the idea of doing something that wasn’t your average shop launch and the concept of an ice cream van felt weirdly on brand… I think that the tongue-in-check humour behind the concept is right on brand for us and something that our customers will love getting involved in!”
The ice cream van will appear in several areas around London, including Covent Garden and Carnaby Street before heading on to Manchester. Just listen out for the ice cream tune!
