The Multi-award winning Vogue and Forbes featured Allergy-free, Vegan beauty brand, celebrated the launch of their new Mattifying Mousse Mango butter Foundations with a brand new store at London’s heritage shopping centre, Whiteley’s.

The past two years have been remarkable and unmatchable record of achievement in both the mainstream beauty and natural beauty industry. With eight award wins for Clare Eluka ’s pioneering alkaline premium products, the brand has been seen on Sky shopping channels, three Glossy Box insertions and is sold in three continents (USA, UK & France) and globally via

The brand has strong ethical roots, and is akin to celebrating its proud British style and scientific elegance with fans including the British Royal Family, Dr Sally Brampton and actress Karen Bryson. Aimed at women aged 25 to 45, Premae fits perfectly at Whiteley’s and caters to the prestigious clientele with ranges of products for Babies, Anti-ageing, adult Acne and severe Allergy ailments.

The store, located on the ground floor, Unit 27, opened their doors at 5pm with a launch pamper party, to a plethora of prestigous guests and devote fans whom enjoyed Thai Vegan Dinner entree, Champagne, Express Makeovers and Goody bags.

Appearances on the night from Celebrity brand ambassadors, TV Actress Karen Bryson (Ch4 Shameless), Film actress Kate Braithwaite and acclaimed singers Roucheon and Zoë Kypri (Rudimental), Emmanuel Aniyam-Oswige (Founder of British Urban Film Festival), Akua (Founder of British Black List), Deborah Marie (Founder of Afro Noire Magazine) and Premae makeovers by Award Winning Makeup artist Kristy Prince.

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like