Every so often a celebrity, whether it is a musician, actor or reality star, decides to embark on a career in fashion. Whenever the news pops up it seems that the usual response to such news is eye rolling. However, it seems that the seasoned actress means business as she takes the position of artistic director of Pour La Victoire.

What started as a little tour of the brand by her friend and one of the board members, Dave Baram, it soon turned into a business venture of the shoes and accessories brand.

It seems like a big step for someone who hasn’t even starred in a huge fashion campaign, but Diaz says,

“Being influential in a brand and in its campaigns interests me. I love fashion; it’s a large part of my life. What I wear is looked at – it influences what other people wear because that’s just the world we live in.”

Diaz also expressed her feelings of excitement about getting down to the nitty gritty of running a fashion label,

“There’s a lot I have to learn about the business. I’m interested in learning how collections are created.”

She will be a part of the design of future collections, marketing and advertising of the brand. So don’t be surprised if you end up seeing her strut her stuff in their campaigns.

Her first collection is reported to be coming out next spring!

Words: Vanessa Dos Santos  

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