British Model Laura Bailey now joining the ranks of Alexa Chung and Pippa Small in an act of diverting her career to the path of design, in a new collaboration with her close friend Sheherazade Goldsmith. Their new launch of their latest jewellery collection Loquet London is the ultimate in personalised luxury.
Elegantly traditional, yet impermanently personalised- the contemporary adaptation of the forever familiar charm bracelet, allows the customer to personally curate there own ‘Loquet’ in reflection of their personal experiences.
“Sheherazade had the idea of creating a modern locket concept which played on the classic idea of keepsake jewellery as a way to keep secrets or tell stories. We talked and played with ideas, before working out a way to do it together playing to our different strengths as well as our shared vision.”- Bailey
From numbers and letters to initials and birthstones the collectable charms are encased within a gold framed crystal ‘Loquet’ designed to create and represent a personality, coded by charms.
“A locket is a really special thing for a woman to have; we wanted to inspire people to tell a story with theirs. Both of us share a love for lockets and we wanted to create pieces that are unique and have an emotional attachment.”- Bailey
Words: Dominique Aspinall
