Following in the footsteps of top Welsh beauty brand’s Jecca and Spectrum, the new Welsh brand on everyone’s radar is Olew.

Olew, the welsh-terminology for Oil, have created CGM (curly girl method) approved products that are sulphate and paraben-free. They are infused with a blend of ethically sourced and naturally derived ingredients to nourish curly-hair. 

The Welsh brand have taken the beauty community and social media by storm with the curl defining products. Whether you’re starting to embrace your curls or you haven’t found the right curly hair products for you, here are some things to look for:


Cleansing Shampoo, £14.50

Using a deeply hydrating, moisture-rich shampoo is good for the scalp and hair but will also mean fewer products are required for styling, beginning the curly hair journey from the very first step.

Vitamin E can help improve overall scalp and hair health, by creating a protective barrier on the scalp’s skin surface. This barrier helps lock in moisture, which can increase hair growth, and bring back the hair’s natural shine.

Olew adds Vitamin E to their Cleansing Shampoo to naturally moisturise, nourish and cleanse the scalp, helping to boost curls from the roots!


Olew Clarifying Conditioner, £15 

Conditioner is essential for curly hair types. Look for oils, butters and proteins as they are great for giving curly hair the extra-hydration and life it needs.

Jojoba Oil is used as a scalp moisturiser, leading to added protection against dryness, breakages, and split ends. It can also be a dandruff remedy and is rich in vitamins and mineralsthat nourish hair and promote hair thickness.

Olew adds Jojoba Oil to their ClarifyingConditioner to moisturise dry and damaged hair, as well as detangling and adding shine, transforming thirsty curls into happy bouncy curls.

If you’re desperate to retrieve your beautiful, bouncy, natural curls after heat damage then give Olew a try and see if it works for you!

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